Throughout mass media, advertisements and commercials shape the way we go about out lives from what we wear, what we buy, what we eat or drink, how we talk, and so on and so forth. My fascination with the different advertisements among various mediums have led me to create this blog. Well, that and the fact that it was an assignment for my Advertising Principles class...Enjoy!
A word from your pal, Tyler Durden
"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off. -Tyler Durden (Fight Club)"
Monday, October 4, 2010
PCRM Health The Consequences of Fast Food
I happened to stumble upon this advertisement that deals with the fast food consumption. PCRM stands for Physicians Committee for Responsible Medicine and their pitch was a shock advertisement where a woman is devastated at death of a loved one. The camera dolly's around the table to the feet of the deceased man and create the golden arches that most recognize as the McDonald's corporate logo. Instead of their catchy slogan, "I'm Lovin' it!" comes a more dismal slogan that instead says, "I was Lovin' it.
On their website it reads:
The Consequences of Fast Food
PCRM's provocative new fast-food commercial draws attention to the link between heart disease deaths and fast food. Studies show that people who consume fast food are at a higher risk for obesity, a factor contributing to heart disease. High-fat, high-sodium offerings at fast-food restaurants include products such as KFC’s Double Down Combo Meal, which has 45 grams of fat and 2,120 milligrams of sodium, and McDonald’s Double Quarter Pounder with Cheese Extra Value Meal, which has 61 grams of fat and 1,650 milligrams of sodium.
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