Ray Ban Rare Prints Campaign

Ray Ban sun glasses are the high-end wayfarer sunglasses that everyone loves and many often mimic. The wayfarer style sun glasses have been popularly seen among my youth and I'm sure around generations before me. Even though many of the glasses that I had seen may have been Ray Ban impersonators or wayfarer copycats, everyone (whether they say so or not) wishes they were authentic Ray Bans. I have seen many creative advertisements (as the theme of this blog has seemingly directed towards) and this "Rare Prints" campaign by Ray Ban is particularly interesting for it's visual aesthetics. I believe that the advertisements off of http://www.tutorart.com/index.php/ray-ban-rare-prints/ that Ray Ban is trying to promote do an effective job in capturing the audiences attention for visual attractiveness. I found myself looking at these ads and examining every individual color, line, curve, theme that the different pictures enveloped. Pictured below is an example of a print ad of many in their Rare Prints Campaign. Enjoy!

Put Put anyone?

Creative doesn't get any more...creative than this! http://www.adverputt.com/ is an interactive put-put game that features different companies and industries that utilize the website for advertising space. The game starts off at the top and every time you make the ball into a hole, the company's description pops up next to the hole's flag and a link is provided to explore the site of the company. Adverputt even provides space to promote your company after you have finished this complex game of online mini golf. Check out the site for a fun game of golf while at work or in a lecture hall, and you can even check out some awesome companies who promote themselves on such an interesting way of marketing.

I Want to Work for this Agency

It is about that time to look into prospective career options and advertising agencies I would like to direct myself toward. Upon my findings, the one agency website that I happened to look into that immediately intrigued me was a company by the name of AgencyNet based out of Fort Lauderdale, Florida. Link: http://www.agencynet.com/#. They are a creative advertising agency even from the look at their website which gives a cross dissection of their company headquarters. Immediately it looks like the best place to work at in my opinion. For the most part, everyone is dressed as carefree as they desire, not too business professional. While working on advertisements for their clients, AgencyNet employees bring personal interests to the workplace pairing business with pleasure for the sake of creative inspiration. Pictured below is what you would expect when clicking the link I have provided above.

A rock band?! Pool table in the basement?! Mac computers galore?!

Where do I apply??

What better way to market yourself!

I was looking at business card possibilities as I am contemplating on making one for my internship. As I was going through very clever and inspirational business card ideas via Google.com, I happened to stumble upon this truly ironic business card idea in which a product is being marketed and that is the owner & company he has established.

I was astonished at the creativity behind this card. I love how the name was searched in Google's search engine, then referred to his site: www.LaserPrintingInc.com, and a tag line specifying characteristics of his printing company. Additionally, he provided the contact telephone number as well as the work email address. What better way to take the search process of his business one step forward through a business card powered by Google.

Alchemy, the story of Peugot

Ahh while I'm on the topic of car companies and clever commercials, I bring you Peugot. Now in America, we aren't too familiar with this car company as it is primarily focused in Europe. From what started as a company that produced bicycles, they have greatly evolved and kept up with the times in terms of what consumers need. The video posted below is a graphic generated animation from Stéphane Pivron who did most of the story-boarding and planning for this particular video. Enjoy.



Alchemy, the story of Peugeot from stephane pivron on Vimeo.

Obviously I was not the targeted audience as I had little to no knowledge of Peugot as a car manufacturer as it is domesticated primarily in Europe. Although, I did gain awareness to its presence in the automotive industry as well as a brief history of what Peugot was about. However, I was not influenced to buy anything or had an interest in their cars. 

The Rabbit is back

For this post I would like to credit StumbleUpon.com in my finding of this very clever commercial that was marketed to consumers from France and made by a french director Xavier Mairesse and supervised by Stéphane Pivron. Pivron has a very unique vision for different projects he does. I will post various commercials posted by him on Vimeo.com. Without further ado, I present an advertisement for the Volkswagen Golf Rabbit executed by Stéphane Pivro.


Golf Rabbit from stephane pivron on Vimeo.

Personally, I loved this ad for the story being told about a rabbit trying to save the other rabbits from that vicious dog. I believe that because the focus character rabbit envisioned itself being swift and evasive, it was a great comparison to the VW Golf Rabbit that emerged from the tunnel. This advertisement definitely appealed to me and engulfed me into it's target audience because the car is definitely something I will remember and would consider if I were to go future car shopping.

Bayshore Mall: Clever Architectual Advertising

I was in Bayshore mall a week or so ago eating, and I just so happened to look up and see a turnstile hanging from the ceiling rotating advertisements. Just when you think you are able to escape the advertisements from television and internet, a splash of marketing is targeted in your daily lives. Pictured below is a picture I took of an advertisement that definitely got my head to turn.

I thought that this form of advertisement definitely did it's justice. I thought it was funny that I immediately turned my head to double-check what the advertisement said and to find out that it was an advertisement for advertisement space. It's pretty hard to escape advertising as we are constantly marketed to wherever we turn.

Shock Advertising

Previously I posted an advertisement that promoted awareness of Drunk Driving. To couple that ad, I wanted to introduce another awareness advertisement that I found very captivating but very abrupt in nature as opposed to the subtle approach that BMW had put forth. Introducing, Shock Advertising which (from a previous course that taught this topic) is a way in which the viewer of the advertisement triggers a very strong response from what they see and makes them think quickly about the subject at hand. The picture below is something I had found that is a perfect example of shock advertising.

The ad you are seeing is from the Cancer Society of India and I believe that it uses very horrific pictures and a great analogy to convey a point. The pictures in this ad reflect people attempting to commit suicide with text in the bottom right box saying, "There is an easier way of committing suicide. Try Smoking."

As a smoker, I definitely have been breached as a target audience and this advertisement has further made me think twice about lighting up another cigarette. I believe it is now common knowledge that smoking cigarettes kills, and in this day and age, it is very frowned upon in our society. What better way to trigger my attention than to use this form of shock advertising.

Smoking Kills.
I just need to keep telling myself that so I can stop

Advertising for a good cause

It has been awhile since I have posted and I would like to focus on a different side of advertising that isn't very sexually suggestive or humorous. With that at hand, I would like to introduce awareness advertising partnered with big name companies and organizations. Pictured below is a print advertisement presented by BMW.

I was taken by surprise by this ad when I initially viewed it. When I saw the BMW logo at the bottom right hand corner next to the picture of the half-leg/half-prosthetic leg, and before reading the text, I immediately thought that BMW was going to compare the reliability/mechanics of their parts with that of someone who has a prosthetic leg. It would have been helpful to actually read the text to the right and take a moment to reflect.

Drinking and driving is a serious issue and it is clear that the effects (as pictured above) are not easily replaceable. BMW and the advertisement that it represents does an amazing job in raising awareness and tying in their company with this awareness. They note that, "Spare parts are not as original as those for cars." In saying that, I believe that they establish an effective point in saying that after an accident that regards drinking and driving, the consequences (e.g., amputation and the engineering of a prosthetic leg) are not similar to that of replacing a part on a car after an accident. The feeling is completely different and isn't a boo-boo that you can easily fix up. The moral of the story is, Don't Drink and Drive.

Nike's new campaign is for..."My Big Butt?"

That's right, I said it. Nike has come out with a new campaign targeted toward women and their big booties. Rather than Nike promoting cultural diversity or athletic performance, they have gone into a completely different direction and targeting an different audience. Women who feel like their derriere's are too big now have a model to look toward in this advertisement below:

Additionally, they've launched this ad as well:

My initial response was, "Woah! This advertisement looks a little off. That model is not ridiculously in shape....she's got a huge rump!" Then with the help of The Rapup.net, they filled me in on the 411 of this campaign. They state:

"Someone has gone and updated one of Nike’s most popular creatives with a new model. Remember when Nike rolled out a bunch of ads to celebrate cultural diversity? This one, hilariously dubbed “My Butt Is Big,” is a hat tip to bootylicious women and a blow to the wafer-thin body type."

Very nice Nike! Good job marketing to voluptuous booties everywhere!

PCRM Health The Consequences of Fast Food

I happened to stumble upon this advertisement that deals with the fast food consumption. PCRM stands for Physicians Committee for Responsible Medicine and their pitch was a shock advertisement where a woman is devastated at death of a loved one. The camera dolly's around the table to the feet of the deceased man and create the golden arches that most recognize as the McDonald's corporate logo. Instead of their catchy slogan, "I'm Lovin' it!" comes a more dismal slogan that instead says, "I was Lovin' it.

On their website it reads:

The Consequences of Fast Food PCRM's provocative new fast-food commercial draws attention to the link between heart disease deaths and fast food. Studies show that people who consume fast food are at a higher risk for obesity, a factor contributing to heart disease. High-fat, high-sodium offerings at fast-food restaurants include products such as KFC’s Double Down Combo Meal, which has 45 grams of fat and 2,120 milligrams of sodium, and McDonald’s Double Quarter Pounder with Cheese Extra Value Meal, which has 61 grams of fat and 1,650 milligrams of sodium.

Clever Energizer Battery Advertisement

Since a child, I've associated the Energizer with the little rabbit that would just keep on going and going and going while playing it's bass drum.





Remember that commercial? Well if it doesn't ring a bell, it was the first Energizer commercial aired on TV that introduced the Energizer bunny. Pretty cool huh?

The times have changed and as the bunny still makes appearances in commercials and print advertisements, I have noticed Energizer taking a different and more clever approach to their print advertisements as shown below:

The age of computer generated imagery seems to be in dominance as more advertisements have started to dabble in creative ways to manipulate photos and generate graphics.

Old Spice for Men

Well to start off on this blog, I would like to look into the latest Old Spice Commercial I had just seen on TV earlier today featuring Baltimore Ravens' Ray Lewis endorsing Old Spice's Swagger body wash. As shown below:

My first response to it was, "What just happened?" so I had to go back to YouTube to check it out to make sure if I was missing something. I thought it got so ridiculous when he got onto the raven with a saddle and blasted into psychedelic space. It's commercials like this that take something pretty normal, then flip it to something so silly it sticks to your brain like gum underneath a desk. Well done Old Spice! You have done it again with your goofy commercials that seem to just tickle my noggin.