A word from your pal, Tyler Durden

"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off. -Tyler Durden (Fight Club)"

Tuesday, October 5, 2010

Nike's new campaign is for..."My Big Butt?"

That's right, I said it. Nike has come out with a new campaign targeted toward women and their big booties. Rather than Nike promoting cultural diversity or athletic performance, they have gone into a completely different direction and targeting an different audience. Women who feel like their derriere's are too big now have a model to look toward in this advertisement below:


Additionally, they've launched this ad as well:


My initial response was, "Woah! This advertisement looks a little off. That model is not ridiculously in shape....she's got a huge rump!" Then with the help of The Rapup.net, they filled me in on the 411 of this campaign. They state:

"Someone has gone and updated one of Nike’s most popular creatives with a new model. Remember when Nike rolled out a bunch of ads to celebrate cultural diversity? This one, hilariously dubbed “My Butt Is Big,” is a hat tip to bootylicious women and a blow to the wafer-thin body type."

Very nice Nike! Good job marketing to voluptuous booties everywhere!
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