It has been awhile since I have posted and I would like to focus on a different side of advertising that isn't very sexually suggestive or humorous. With that at hand, I would like to introduce awareness advertising partnered with big name companies and organizations. Pictured below is a print advertisement presented by BMW.
I was taken by surprise by this ad when I initially viewed it. When I saw the BMW logo at the bottom right hand corner next to the picture of the half-leg/half-prosthetic leg, and before reading the text, I immediately thought that BMW was going to compare the reliability/mechanics of their parts with that of someone who has a prosthetic leg. It would have been helpful to actually read the text to the right and take a moment to reflect.
Drinking and driving is a serious issue and it is clear that the effects (as pictured above) are not easily replaceable. BMW and the advertisement that it represents does an amazing job in raising awareness and tying in their company with this awareness. They note that, "Spare parts are not as original as those for cars." In saying that, I believe that they establish an effective point in saying that after an accident that regards drinking and driving, the consequences (e.g., amputation and the engineering of a prosthetic leg) are not similar to that of replacing a part on a car after an accident. The feeling is completely different and isn't a boo-boo that you can easily fix up. The moral of the story is, Don't Drink and Drive.
No comments:
Post a Comment