A word from your pal, Tyler Durden

"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off. -Tyler Durden (Fight Club)"

Monday, October 25, 2010

Ray Ban Rare Prints Campaign

Ray Ban sun glasses are the high-end wayfarer sunglasses that everyone loves and many often mimic. The wayfarer style sun glasses have been popularly seen among my youth and I'm sure around generations before me. Even though many of the glasses that I had seen may have been Ray Ban impersonators or wayfarer copycats, everyone (whether they say so or not) wishes they were authentic Ray Bans. I have seen many creative advertisements (as the theme of this blog has seemingly directed towards) and this "Rare Prints" campaign by Ray Ban is particularly interesting for it's visual aesthetics. I believe that the advertisements off of http://www.tutorart.com/index.php/ray-ban-rare-prints/ that Ray Ban is trying to promote do an effective job in capturing the audiences attention for visual attractiveness. I found myself looking at these ads and examining every individual color, line, curve, theme that the different pictures enveloped. Pictured below is an example of a print ad of many in their Rare Prints Campaign. Enjoy!

1 comment:

  1. Eric,

    You earned 65 of 75 points on your creative journal.

    Your midterm grade is an A.

    Sue

    ReplyDelete