Ahh while I'm on the topic of car companies and clever commercials, I bring you Peugot. Now in America, we aren't too familiar with this car company as it is primarily focused in Europe. From what started as a company that produced bicycles, they have greatly evolved and kept up with the times in terms of what consumers need. The video posted below is a graphic generated animation from Stéphane Pivron who did most of the story-boarding and planning for this particular video. Enjoy.
Alchemy, the story of Peugeot from stephane pivron on Vimeo.
Obviously I was not the targeted audience as I had little to no knowledge of Peugot as a car manufacturer as it is domesticated primarily in Europe. Although, I did gain awareness to its presence in the automotive industry as well as a brief history of what Peugot was about. However, I was not influenced to buy anything or had an interest in their cars.
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