Ray Ban Rare Prints Campaign

Ray Ban sun glasses are the high-end wayfarer sunglasses that everyone loves and many often mimic. The wayfarer style sun glasses have been popularly seen among my youth and I'm sure around generations before me. Even though many of the glasses that I had seen may have been Ray Ban impersonators or wayfarer copycats, everyone (whether they say so or not) wishes they were authentic Ray Bans. I have seen many creative advertisements (as the theme of this blog has seemingly directed towards) and this "Rare Prints" campaign by Ray Ban is particularly interesting for it's visual aesthetics. I believe that the advertisements off of http://www.tutorart.com/index.php/ray-ban-rare-prints/ that Ray Ban is trying to promote do an effective job in capturing the audiences attention for visual attractiveness. I found myself looking at these ads and examining every individual color, line, curve, theme that the different pictures enveloped. Pictured below is an example of a print ad of many in their Rare Prints Campaign. Enjoy!

Put Put anyone?

Creative doesn't get any more...creative than this! http://www.adverputt.com/ is an interactive put-put game that features different companies and industries that utilize the website for advertising space. The game starts off at the top and every time you make the ball into a hole, the company's description pops up next to the hole's flag and a link is provided to explore the site of the company. Adverputt even provides space to promote your company after you have finished this complex game of online mini golf. Check out the site for a fun game of golf while at work or in a lecture hall, and you can even check out some awesome companies who promote themselves on such an interesting way of marketing.

I Want to Work for this Agency

It is about that time to look into prospective career options and advertising agencies I would like to direct myself toward. Upon my findings, the one agency website that I happened to look into that immediately intrigued me was a company by the name of AgencyNet based out of Fort Lauderdale, Florida. Link: http://www.agencynet.com/#. They are a creative advertising agency even from the look at their website which gives a cross dissection of their company headquarters. Immediately it looks like the best place to work at in my opinion. For the most part, everyone is dressed as carefree as they desire, not too business professional. While working on advertisements for their clients, AgencyNet employees bring personal interests to the workplace pairing business with pleasure for the sake of creative inspiration. Pictured below is what you would expect when clicking the link I have provided above.

A rock band?! Pool table in the basement?! Mac computers galore?!

Where do I apply??

What better way to market yourself!

I was looking at business card possibilities as I am contemplating on making one for my internship. As I was going through very clever and inspirational business card ideas via Google.com, I happened to stumble upon this truly ironic business card idea in which a product is being marketed and that is the owner & company he has established.

I was astonished at the creativity behind this card. I love how the name was searched in Google's search engine, then referred to his site: www.LaserPrintingInc.com, and a tag line specifying characteristics of his printing company. Additionally, he provided the contact telephone number as well as the work email address. What better way to take the search process of his business one step forward through a business card powered by Google.

Alchemy, the story of Peugot

Ahh while I'm on the topic of car companies and clever commercials, I bring you Peugot. Now in America, we aren't too familiar with this car company as it is primarily focused in Europe. From what started as a company that produced bicycles, they have greatly evolved and kept up with the times in terms of what consumers need. The video posted below is a graphic generated animation from Stéphane Pivron who did most of the story-boarding and planning for this particular video. Enjoy.



Alchemy, the story of Peugeot from stephane pivron on Vimeo.

Obviously I was not the targeted audience as I had little to no knowledge of Peugot as a car manufacturer as it is domesticated primarily in Europe. Although, I did gain awareness to its presence in the automotive industry as well as a brief history of what Peugot was about. However, I was not influenced to buy anything or had an interest in their cars. 

The Rabbit is back

For this post I would like to credit StumbleUpon.com in my finding of this very clever commercial that was marketed to consumers from France and made by a french director Xavier Mairesse and supervised by Stéphane Pivron. Pivron has a very unique vision for different projects he does. I will post various commercials posted by him on Vimeo.com. Without further ado, I present an advertisement for the Volkswagen Golf Rabbit executed by Stéphane Pivro.


Golf Rabbit from stephane pivron on Vimeo.

Personally, I loved this ad for the story being told about a rabbit trying to save the other rabbits from that vicious dog. I believe that because the focus character rabbit envisioned itself being swift and evasive, it was a great comparison to the VW Golf Rabbit that emerged from the tunnel. This advertisement definitely appealed to me and engulfed me into it's target audience because the car is definitely something I will remember and would consider if I were to go future car shopping.

Bayshore Mall: Clever Architectual Advertising

I was in Bayshore mall a week or so ago eating, and I just so happened to look up and see a turnstile hanging from the ceiling rotating advertisements. Just when you think you are able to escape the advertisements from television and internet, a splash of marketing is targeted in your daily lives. Pictured below is a picture I took of an advertisement that definitely got my head to turn.

I thought that this form of advertisement definitely did it's justice. I thought it was funny that I immediately turned my head to double-check what the advertisement said and to find out that it was an advertisement for advertisement space. It's pretty hard to escape advertising as we are constantly marketed to wherever we turn.